Borrowing from the Sony a9, the Sony a7 III offers the same speed, precision and tracking performance of its big brother for a fraction of the price. 24.2 MP seems to be the perfect middle-ground for most photographers, delivering detailed images that can be blown up or cropped into, but not so large as to slow down post production workflow.Ī killer feature of the Sony a7 III is its class-leading auto-focus performance. The Sony a7 III features a 24.2 MP back-illuminated sensor, which helps to improve low-light performance. Sony makes incredible camera sensors, so good in fact that other camera manufacturers like Nikon actually use them in their cameras too. So what’s so good about the Sony a7 III? Let’s start with the heart of every full frame camera – the sensor. More importantly, both of the other recommended Sony full frame cameras are much more expensive than this one! Both of them offer certain features that the Sony a7 III does not, but these features only appeal to a very small number of photographers. You’ll see 2 other Sony mirrorless cameras below in this list of the best full frame cameras of the year. The Sony a7 III is a strange beast, eating into not only the established DSLR-owner market but also cannibalizing sales of Sony’s more expensive offerings. While the other big camera manufacturers choose to release updated versions of their full frame camera models every few years, Sony seems to rush out its releases every year, often to the confusion/delight of consumers. Sony has made a name for itself for fast-moving innovation in the mirrorless camera market, and with the Sony a7 III, its position has been cemented as a major competitor to Canon and Nikon, set to disrupt DSLR sales worldwide. Oh Sony, what did you do to the camera market in 2018?! I can’t remember a camera release that piqued so much interest as the incredible Sony a7 III.
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